THE FLIP
The iconic McDonald’s arches were flipped on International Women’s Day to celebrate
all of the women who have chosen McDonald's to be a part of their story.
6 Cannes Lions | 6 D&AD Pencils | 6 CLIOS | 3 LIA | 1.6 Billion Impressions | #1 Search Query on Women's Day
PATRICIA WILLIAMS
We told the story of Patricia, an owner operator of 18 McDonald's restaurants,
loving mother of two daughters & total badass.
"When life kicks you in the butt, you've got to be willing to say... I'm going to do something different to make it better." – Patricia
OUTDOOR
One 'W', billions of impressions, thousands of selfies & two minor car accidents.
RETAIL
The arches were flipped on packaging and uniforms in 100 female owner-operated
McDonald’s restaurants across the nation.
RESULTS
The 'W' was noticed around the world, gaining 1.6 billion+ impressions in less than 24 hours.
