WELCOME HOME A NEW WORLD OF ESPRESSO
Forget the stuffy suits. The smooth jazz. The serious.
We're dismantling the old world of espresso and creating a new one.
A world that is colorful, unfussy, real and fun.
We disrupted the category by breaking conventions,
Then introduced product benefits through single-minded stories.
On social, we invited everyone to explore our collection,
showing how KitchenAid makes espresso better at home. even baristas.
And we showed everyone why espresso is better at home.
every touchpoint of the full funnel, from TV to recipe photography,
was reimagined through a colorful and inviting lens.
