KITCHEN COUTURE
the collection that got fashion editors talking about a kitchen appliance
1.4 billion impressions in 24 hours | 200% website traffic increase | #1 appliance brand at NYFW | Ana experiential winner | adc bronze live events
the muse
introducing the hibiscus collection 🌺
behind the collection
Our appliance-inspired couture collection was spearheaded by creative director Marta Del Rio
every detail was hibiscus or machine inspired - truly bringing kitchenaid’s stand mixer and blender to life
Five up-and-coming NYC designers expanded the collection through their own unique aesthetic
THE LOOKBOOK
we captured a unique lookbook with paper magazine that lived on platforms like kitchenaid.com and on social
THE EVENT
we teased the collection on the morning of the event with over 1,000 wild postings in new York’s fashion district
The full collection debuted on the eve of NYFW - stealing the fashion week spotlight before it even began
Getty Images
we partnered with Getty Images to capture the event, and hacked the place where fashion editors look for content the most
