EMILY WALTON
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CAPITAL ONE NCAA

2017 GOLD CLIO Sports Integrated 🏆 

Between mini games, snapchat lenses, GIFs & more, we took Cap One's NCAA March Madness to the next level.

Give the mini games a try ✨here.✨

CAPITAL ONE NCAA

welcome to march madness.

 GOLD CLIO  |  This Is March Madness

 

TV spots were embedded with snap codes that unlocked snapchat lenses.

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Snapchat ads begged users to swipe up to play fun mini games contextual to the TV spots.

 

we even created snapchat mini games using charles barkley and SAMuel l. Jackson to keep the fun going.