BUTTERMILK CRISPY TENDERS
Buttermilk Crispy Tenders launched in Fall of 2017, and were so wildly popular that they sold out –
creating the first nationwide sell out in McDonald's history.
...BUT NOW THEY'RE BACK IN STOCK
And Grandma is off the hook. No more slaving away over a hot stove. Much more time to live her damn life!
People were heartbroken, confused and hangry, so we created a series of 1:1 video responses
to let them know that Buttermilk Crispy Tenders were officially back in stock.
We finished the celebration with :06 Snapchat Ads.
